About the Role
As the Marketing Manager at Pikndel, you will be responsible for planning, executing, and scaling brand and performance marketing strategies across channels. You’ll work closely with the leadership to shape the company’s marketing roadmap, drive B2B lead generation, manage digital presence, and establish Pikndel as a trusted brand in the logistics space. This is a high-impact role with a clear path to becoming the Head of Marketing.
Key Responsibilities:
Own and drive the end-to-end marketing strategy—brand, digital, content, social, offline, and partnerships
Build and manage brand positioning, voice, and visual identity across all platforms
Develop and execute demand generation and lead-gen campaigns for e-commerce/D2C/retail clients
Manage and scale digital marketing (Google Ads, Meta Ads, LinkedIn, SEO, and retargeting)
Lead content marketing across blogs, case studies, newsletters, and product communications
Plan and execute social media strategy (LinkedIn, Instagram, Twitter) to drive visibility and engagement
Oversee design and production of creatives, videos, presentations, and sales collateral
Plan city-level campaigns in partnership with operations (OOH, activations, events, brand tie-ups)
Collaborate with product and ops teams on GTM for new features, services, and cities
Track KPIs like CPL, CAC, ROAS, traffic, and conversion across all campaigns and adjust strategies
Identify PR and influencer opportunities to boost brand credibility
Set up the marketing team functionally for scale—agencies, freelancers, tools, processes
Requirements
4–7 years of experience in B2B/B2C marketing—preferably in logistics, SaaS, e-commerce, or a high-growth startup
Proven experience in both brand and performance marketing
Excellent storytelling and content skills, with a strong eye for design and creative quality
Strong understanding of SEO, SEM, social media strategy, email marketing, and CRM systems
Highly data-driven with strong knowledge of analytics and attribution
Exceptional project management and cross-functional coordination abilities
Self-starter mindset with leadership potential and the ability to work in a fast-paced environment